Each of his workers has a special skill making drums. Some string the drums, others select and prepare the goat skin, others carve the wood. Each drum from his workshop is the product of their highly skilled work.

About a year ago, at a trade show in California, George began drumming one of his handcrafted drums. A crowd soon gathered, drawn by the beat. "The playing of the drum creates a connection," he said. "If you start playing, people want to see what's going on and it makes people happy. The sound is the thing. The djembe is a drum that will make you happy. It brings people together."