About Us
Made by hand from indigenous, local materials, our products are ethically sourced with creative artisans and craftsmen from across Africa. By changing lives through trade, their talent and creativity transforms into economic empowerment, benefiting many, primarily women working to support their children and families.
By using hand skills passed down through the generations, products are manufactured in workshops, small craft factories and at home, reducing the impact of production on the local and global environment while creating integrity and uniqueness in each piece.
A collaboration of 30 companies from across Africa, our product range includes furniture, contemporary and traditional jewelry, personal accessories, home textiles and furnishings, baskets, wood, ceramics, shea butter and whimsical holiday ornaments, all taking inspiration from authentic African cultures with a contemporary influence.
Our goal is to offer market driven, ethically-sourced products for the home and gift specialty retailer that are beautifully made and relevant to your customer while changing lives through trade and economic empowerment.
Vibrant, alive and ever-changing, join us to discover what is AfricaNow!
AfricaNow is a collaboration of African organizations launched in partnership with:
- USAID’s West Africa Trade Hub
- The USAID West Africa Trade Hub works through the African Global Competitiveness Initiative to make trade happen in 21 countries across the region.
- COMPETE
- Through the African Global Competitiveness Initiative (AGCI), COMPETE is maintaining the ECA Trade Hub and Nairobi–based African Growth and Opportunity Act (AGOA) Service Center. The Hub is providing technical assistance to African firms and governments to enhance their competitiveness globally and assisting these firms to take better advantage of opportunities available under AGOA and other international trade.
- Pangea Artisan Market & Café
- Pangea Market & Café, supported by the International Finance Corporation (IFC), brings together traditional high quality handicrafts made by artisans in developing countries.
- USADF
- The United States African Development Foundation (USADF) is an independent agency public corporation works in 20 African countries at the grassroots level to support economic development.
